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Sea Avenue, luxury charter boat in Egypt

Development of a business website from scratch

Industry: Tourism
Project's URL:
Country: Taiwan
Tags: Corporate website, Image masonry grid, Custom made CMS, Laravel, From scratch, Blogging
The Sea Avenue is one of the latest most luxurious charter boats in the red sea, equipped for kite and dive safaris.

The boat is fully equipped with all amenities featuring 12 modern designed cabins with room for a maximum of 24 guests.


  • To create a design from scratch based on Sea Avenue’s brand book.
  • Create a system that is straightforward in its first phase but that has the potential to grow big and complex in the future.
  • Developing a solution for Sea Avenue to be able to self-update the pictures on the masonry gallery keeping an optimized display.


  • We used bootstrap framework as a base to incorporate the design and scrupulously followed the guidelines from the brand book.
  • We decided to develop the system from scratch using Laravel framework.
  • We developed a custom section in the admin system enabling Sea Avenue to update the pictures of the masonry gallery themselves which can easily generate some display issues. So we decided to use an advanced responsive jQuery grid plugin to handle the display and its responsiveness.  


  • Thanks to Bootstrap built-in cross-browser compatibility and responsiveness, the website display is bug proof resulting in a low bounce rate and a high average time spent on page.
  • Building the website from scratch was the right decision. The platform we built is completely scalable and will be able to support all kind of future developments.
  • Sea Avenue updates gallery pictures on a weekly basis from the administration system so that customers can stay up to date with the latest trips organized by the company.