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Native Rock, one stop shop for outdoors, automotive and garage essentials

Development of a custom e-commerce solution for Native Rock

Industries: Manufacturing, Retail sales
Project's URL:
Country: Taiwan
Tags: Tailor-made, E-commerce, Laravel, Vue.js, Stripe payment, Paypal payment, Fedex shipping
Native Rock is an e-commerce platform that sells a large range of outdoor, automotive and garage equipment.

Targeting North America as a priority, the platform has the ambition to expand worldwide and to list other brands in the future.


  • To develop a system from scratch featuring 1000+ products and that offers a full range of e-commerce functionalities.
  • To work on a powerful filtering system that helps customers finding exactly what they are looking for in a few clicks only. 
  • To design the website according to the brand’s detailed guidelines and mockups.


  • We combined Laravel with Vue.js framework to deliver an ecommerce platform that is reliable and scalable. We worked 100s of hours to develop a state of the art shopping solution.
  • The filtering system is dynamic and shows the number of occurrences each filters has depending on what was selected before. There is also a search field that search results within product names and references.
  • The design of the website and the elements displayed are adapted to the size and the format of the device used by the customer. We also strictly followed the Native Rock guidelines to convey the brand’s strong identity.


  • We delivered a solution that is Fast, Simple, Scalable and Customized. Native Rock now has the perfect tool to grow a powerful online business.
  • By combining several filters, the search process is extremely precise. The bounce rate on the “All products” and “Product category” pages is low. This confirms that visitors can find what they are looking for.
  • The user experience is excellent and the brand’s image is conveyed through the pages’ design.  The perception of the brand by the customers is very positive and matches with the quality of the products sold on the platform.