Castaly
quality Wood working machines for precision works
Development of a product showroom website based on Prestashop
Industry:
Manufacturing
Project's URL:
https://castaly-cncmachine.com/en/
Country:
France
Tags:
Prestashop, Hubspot, Facebook pixel
With 12 corporate factories and more than 15 ODM factories in Taiwan and China, Castaly Machine uses its 38 years’ experience in engineering to create, build and adapt its line of machines to the market.
Along with providing the best value for the price, Castaly Machine is proud of their invested customer service and friendly tech support. Professionalism, quality and service have made Castaly Machine one of the top importers in the U.S. woodworking machine industry today.
The project we've been working on aimed at promoting Castaly's woodworking CNC machines line in the USA.
Along with providing the best value for the price, Castaly Machine is proud of their invested customer service and friendly tech support. Professionalism, quality and service have made Castaly Machine one of the top importers in the U.S. woodworking machine industry today.
The project we've been working on aimed at promoting Castaly's woodworking CNC machines line in the USA.
Challenges
- 01Building a website that enhances the ability of the company to generate qualified leads through this channel.
- 02 Syncing users' interactions on the website with client's CRM (customer relation management) system.
- 03 Providing numerous sorting options on the products catalog page to enhance user experience.
Benefits
- 01Castaly machine receives 70% more requests through the website than they used to. The newsletter subscription form enables them to collect opt-in e-mail from their visitors and to keep them updated on the latest news and promotions.
- 02 Since all the information collected is centralized on an online platform, the Castaly machine teams can save time in their daily activities and improve the accuracy of the process for dispatching, treating and logging clients’ requests.
- 03 The company also noticed a dramatic decrease in the bounce rate on the catalog pages thanks to the filtering options enabling visitors to quickly find precisely what they are looking for.
Solutions
- 01We integrated several points of contacts on the website to facilitate lead generation at every step of the funnel, notably thanks to a newsletter subscription pop up, an instant chat tool, and a personalized contact form on every product page.
- 02 We worked on having all the information keyed-in by the visitor from the points of contact on the website to be synced into client's Hubspot account.
- 03 On the catalog page, we implemented a side bar that offers a multitude of filtering options. To achieve that, we had to normalize the fields to key-in when creating a new product in the administration system.
