Specific web analytics services:
Pineapple Web can also handle specific work on your Google Analytics account:
- Enhanced ecommerce: We set up the “enhanced ecommerce” function on your analytics account in order to collect more specific information about the conversion funnels on your website.
- Implement tags on your site to track specific action with Google tag manager (GTM)
- Audit your Google Analytics set up
- Create custom dimensions and custom metrics.
- And more…
Why should I use a web analytics tool?
Running a website without analyzing the data available to you is like managing a company without taking a close look to the accounting data. Your audience’s data will help you identify when there is an opportunity for a change.
With the right tools, you will then gain greater insight into the impact of any change you made to your website, giving you the ability to rationally assess whether it had a positive outcome.