Google Adwords agency

Your certified Google Adwords agency in Taiwan


We set-up Google Adwords campaigns that target the right visitors on the right platform, and we optimize it to provide you with the most clicks and conversions within your budget.

How does Pineapple Web charge for its services?


Four our work, we charge clients as following:

Basic Google Adwords package by  Pineapple Web

Basic

If you have a Google Adwords budget between 20.000NT ($680) and 50.000NT ($1.700) per month, we charge 15% of the amount you spend.

Premium Google Adwords package by  Pineapple Web

Premium

If you have a Google Adwords budget between 50.000NT ($1.700) and 100.000NT ($3.400) per month, we charge 12% of the amount you spend.

Enterprise Google Adwords package by  Pineapple Web

Enterprise

If you have a Google Adwords budget higher than 100.000NT ($3.400) per month, we charge 10% of the amount you spend.

What is Pineapple Web Google Adwords’ offer made of?


Our Google Adwords agency helps you set up and monitor your campaigns to get the most out of it.
Step 1
We set together your campaign’s objectives and discuss the budget you want to devote to it.
Step 2
Based on these objectives, we define the following, ordered by priority:
  • The network you should advertise on (search network or display network)
  • The keywords you should advertise on (search network) and/or the websites your online ad should appear on (display network).
  • The target that is the most relevant to your business in term of demographics, time, location and device.
  • The content (titles, descriptions, images, videos) to display in your online advertisement to get the best click through rates or impressions.
  • A bidding strategy that fits with your Google Adwords’ campaign objectives and budget.
Step 3
We launch the campaign(s), we monitor results on a daily basis, and we work on improving your ad’s quality score.
Step 4
We report to you on a regular basis, and provide suggestions to optimize it.
what is seo google adwords

What is Google Adwords?


Google Adwords is a paid advertising platform dedicated to businesses who want to display online ads on their network.

It has been growing popularity over time because the pricing model differs from traditional media and the campaigns outcomes are highly measurable.

Why to run a Google adwords campaigns

Why should I run campaigns on Google Adwords?


You should run an online advertising campaign with Google Adwords if you wish to gain visibility online, if you want to have quick results, if you want to have full control over your advertising budget, and if you wish to get measureable outcomes on your campaigns.
SEO vs Google Adwords  by Pineapple Web

If I have a solid SEO strategy, should I still run online advertising campaigns?


We always suggests to our clients to combine a good SEO strategy with online advertising campaigns. It’s all about occupying space. You might tell me: “If I’m already ranking 1st in the organic search result on a specific keyword, why should I advertise on it?”

You should, because some people only click the links in the organic results, but some others click the paid links at the very top of the page. Having your link ranked #1 of an organic result page and advertising on the same keyword isn’t redundant, but complementary.

Also, Google Adwords is a great tool to engage your potential customers on time limited promotions and to increase brand awareness.

What is the best advertising network for my website on Google Adwords?


Google Adwords features 3 main online advertising networks:

Search network:

If you decide to advertise on Google search network, your ads will potentially show on Google search result pages and other website dedicated to search. It’s a great fit if your campaign’s goal is to increase visits and generate conversions.

Display network:

If you decide to advertise on Google display network, your ads will show on an extensive network of topic specific websites you can choose from. It’s a great fit if your campaign’s goal is to increase brand awareness.

Youtube:

You should advertise on Youtube’s network if your advertisement is a video.

What is the best bidding method for my Google Adwords campaign?


Depending on the network you wish to target, your bidding strategy might differ:

Focus on clicks

(available for search & display network):

You can choose to focus your bidding strategy on the clicks generated by your online ad. This is particularly suitable if you wish to increase visits on your website. You will then pay every time someone clicks on your ad.

Focus on conversions

(available for search & display network):

You can choose to focus your bidding strategy on the conversions generated by your ad. This is particularly suitable if you wish to increase visitors that take a specific action on your website. You will set in Google Adwords how much you are willing to pay for a conversion you decide of, and Google will automatically optimize your CPC (cost per click) bidding strategy to generate the most conversions within your budget.

Focus on impressions

(display network only):

You can choose to focus your bidding strategy on the impressions your online ad receives. This is particularly suitable if you wish to increase brand awareness. You will then pay every time your ad is visibly shown to a user.

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Focus on views

(video display network only):

You can choose to focus your bidding strategy on views your video receives. This is particularly suitable if your advertisement is composed of a video. You will then pay every time someone watches or interacts with your video.

Google Adwords targeting by Pineapple Web
Example: If you have a restaurant in Taipei, you could choose to display your ads to people, between 18-50 years old, in a 2km radius around your restaurant, from Monday to Friday between 12.00 to 14.00, and that searched for “restaurant Taipei” from their mobile device.

How does targeting works on Google Adwords?


Example: If you have a restaurant in Taipei, you could choose to display your ads to people, between 18-50 years old, in a 2km radius around your restaurant, from Monday to Friday between 12.00 to 14.00, and that searched for “restaurant Taipei” from their mobile device.

Google Adwords search network allows you to further specify your targeted audience:

  • Keyword targeting: You decide which keywords you want your online advertisement to appear on when users are searching for it.
  • Demographics targeting: You can choose to show your advertisement to a specific gender and a specific age group.
  • Location targeting: You can set your online ad to appear only in a specific country, city, or even within a specified radius around a location.
  • Time targeting: You can indicate the days and/or the time of the day your ad will be displayed.
  • Device targeting: You can select to show your advertisement as a priority to searchers browsing from their mobile phone or their desktop.
  • Audience targeting: You can set your ads to be shown to people that already came on your website before. That’s called remarketing.
Complexity of Google  Adwords and analytics by Pineapple Web

Why do I need an ad agency to run my Google Adwords campaign?


Google Adwords is a great opportunity for all sizes and types of businesses to quickly increase their visibility online. But the complexity of Google advertising also means that expertise is needed to make the most out of your web campaigns.

Google Adwords agency aims at helping you define your business objectives, turn them into ads, monitor the results, and optimize your ads consequently. This will in terms strongly increase your quality traffic, yielding the best results for your initial investment.

Pineapple Web certified agency

What does a “certified” Google Adwords agency means?


Google Adwords fundamentals and search certification test are industry recognized certifications that demonstrate the holder’s proficiency on that platform.

At Pineapple Web, we passed that exam and got Google Adwords search certified.