Your PPC Agency
in Taiwan

Pricing

How does Pineapple Web charge for its services?

Basic

If you have an online advertising budget between 40.000NT ($1.400) and 80.000NT ($2.700) per month, we charge 20% of the amount you spend.

Premium

If you have an online advertising budget between 80.000NT ($2.700) and 150.000NT ($5.000) per month, we charge 16% of the amount you spend.

Enterprise

If you have an online advertising budget higher than 150.000NT ($5.000) per month, we charge 12% of the amount you spend.

Process

What is Pineapple Web PPC agency's offer made of?

We help you set up and monitor your advertising campaigns to get the most out of it

Step 1

We set together your campaign’s objectives and discuss the budget you want to devote to it.

Step 2

Based on these objectives, we define the following, ordered by priority:

The network you should advertise on
The keywords you should advertise on and/or the websites/groups/feeds your online ad should appear on.
The target that is the most relevant to your business in term of demographics, time, location and device.
The content (titles, descriptions, images, videos) to display in your online advertisement to get the best click through rates or impressions.
A bidding strategy that fits with your online advertising campaign objectives and budget.

Step 3

We launch the campaign(s), we monitor results on a daily basis, and we work on improving your ad’s quality score.

Step 4

We report to you on a regular basis, and provide suggestions to optimize it.

Q&A

Why should I run online advertising campaigns?

You should run online advertising campaigns to deliver a message to your potential customers at the right moment and in the right location.
The message delivered must be in accordance with your marketing objectives:

Build awareness: Suitable if you are starting a new business or product or if you are expanding your business in new area

Influence consideration: Relevant if you are selling a product or a service that requires to educate customers or if you are selling a product that you want to differentiate from competition

Drive action: Consistent if you are looking for customers very close to making a purchase or if you are selling an established product.

What is online advertising?

Online advertising is a form of marketing which allows advertisers to deliver their promotional message to a targeted audience throughout the internet.

It has been growing popularity over time because the pricing model differs from traditional media and the campaigns outcomes are highly measurable.

What is the best network for my online advertising campaign?

At Pineapple Web PPC agency, we run campaigns on the 3 main advertising networks available online:

Google search network

If you decide to advertise on Google search network, your ads will potentially show on Google search result pages and other website dedicated to search. It’s a great fit if your campaign’s goal is to increase visits and generate conversions.

Google display network

If you decide to advertise on Google display network, your ads will show on an extensive network of topic specific websites you can choose from and/or on Youtube. It’s a great fit if your campaign’s goal is to increase brand awareness.

Facebook network

If you decide to advertise on Facebook network, your ads will potentially show on Facebook in different locations, on Instagram, and on a medium size network of external websites and mobile apps. It can be a great fit for awareness, consideration and action depending on your campaign settings.

You can choose to focus your bidding strategy on the clicks generated by your online ad. This is particularly suitable if you wish to increase visits on your website. You will then pay every time someone clicks on your ad.

You can choose to focus your bidding strategy on the conversions generated by your ad. This is particularly suitable if you wish to increase visitors that take a specific action on your website. You will set how much you are willing to pay for a conversion you decide of, and the system will automatically optimize your CPC (cost per click) bidding strategy to generate the most conversions within your budget.

You can choose to focus your bidding strategy on the impressions your online ad receives. This is particularly suitable if you wish to increase brand awareness. You will then pay every time your ad is visibly shown to a user.

You can choose to focus your bidding strategy on views your video receives. This is particularly suitable if your advertisement is composed of a video. You will then pay every time someone watches or interacts with your video.

What is the best bidding method for my online advertising campaign?

01 Focus on clicks
02 Focus on conversions
03 Focus on impressions
04 Focus on views

How does targeting works on online advertising platforms?

Keyword targeting

You decide which keywords you want your online advertisement to appear on when users are searching for it.

Demographics targeting

You can choose to show your advertisement to a specific gender and a specific age group

Location targeting

You can set your online ad to appear only in a specific country, city, or even within a specified radius around a location.

Time targeting

You can indicate the days and/or the time of the day your ad will be displayed.

Device targeting

You can select to show your advertisement as a priority to searchers browsing from their mobile phone or their desktop.

Audience targeting

You can set your ads to be shown to a specific set of people grouped by affinities. You can also show your ads to people that already came on your website before (remarketing)

Example

If you have a restaurant in Taipei, you could choose to display your ads to people, between 18-50 years old, in a 2km radius around your restaurant, from Monday to Friday between 12.00 to 14.00, and that searched for “restaurant Taipei” from their mobile device.

If I have a solid SEO strategy, should I still run online advertising campaigns?

We always suggests to our clients to combine a good SEO strategy with online advertising campaigns. It’s all about occupying space. You might tell me: “If I’m already ranking 1st in the organic search result on a specific keyword, why should I advertise on it?”

You should, because some people only click the links in the organic results, but some others click the paid links at the very top of the page. Having your link ranked #1 of an organic result page and advertising on the same keyword isn’t redundant, but complementary.

Also, online advertising platforms are great tools to engage your potential customers on time limited promotions and to increase brand awareness.

Why do I need a PPC agency to run my online advertising campaign?

Online advertising is a great opportunity for all sizes and types of businesses to quickly increase their visibility online. But the complexity of advertising also means that expertise is needed to make the most out of your web campaigns.

A PPC agency aims at helping you define your business objectives, turn them into ads, monitor the results, and optimize your ads consequently. This will in terms strongly increase your quality traffic, yielding the best results for your initial investment.

What does a “certified” Google Adwords agency means?

Google Adwords fundamentals and search certification test are industry recognized certifications that demonstrate the holder’s proficiency on that platform.

At Pineapple Web, we passed that exam and got Google Adwords search certified.